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Guest post by Eric Odell, Sr. Product Marketing Manager, Application Performance Management


Eric Odell.jpgThe Application Performance Management team has been busy and will be displaying that work at HP Discover June 2-4 in Las Vegas. There will be three sessions:


Master the mobile moment, monitoring the user experience with HP AppPulse Mobile


Get the most out of a Mobile APM Solution, how SpeechTrans achieved a 5-star rated Mobile App


What drives customers to abandon mobile apps – Results from Mobile App Usage and Abandonment Survey


I think the most significant sessions that we are going to be doing are Master the mobile moment, monitoring the user experience with HP AppPulse Mobile; and one that’s called Get the most out of a Mobile APM Solution, how SpeechTrans achieved a 5-star rated Mobile App.


In both of those sessions we have Forrester analyst Ted Schadler; he is the VP and Principal Analyst for Application Development and Delivery at Forrester Research. We are also going to have Yan Auerbach, the COO of SpeechTrans, and a user of AppPulse Mobile.


Ted is going to be covering some of the material from his book ‘Master the Mobile Mind Shift’, which aligns very closely with the themes that we have for AppPulse Mobile.


He will be taking people through this concept of Mobile Moments but also about the Mobile app usage and abandonment survey that we conducted on user experience.

Another topic we are going to cover is the expectation gap. Customers today have these expectations that they want fulfilled and there is a performance gap that’s a big divide between what is being delivered and those expectations. The customers are expecting sub-second response time, snappy response time across any network; Forrester is saying that the businesses are providing multi-second response hence the gap.


Get the most out of a Mobile APM Solution, how SpeechTrans achieved a 5-star rated Mobile App

Yan Auerbach, COO of SpeechTrans, is going to talk about how he went from a 3-star app rating to a 5-star app, and how he used analytics to provide actionable insights to improve his UX.


His challenge was the lack of a cost-effective way to leverage usage data for continuous improvement, and when he applied AppPulse Mobile, they had the continuous monitoring that enabled them to improve their UI.


He will talk about how they are using AppPulse Mobile to even incentivize their developers. SpeechTrans is even bonusing their developers for keeping their FunDex score high because they have correlated a FunDex score above 95, with getting that 5-star rating.


Discovery Theater

The third session, which I have on my own, is in the Discovery Theater; it will focus on the survey results and what kind of processes you will want to put in place to respond to those results.   As a preview the survey revealed how 49% of people expect an app to respond in two seconds or less, 36% will stop using a mobile app because it’s draining their battery, 53% will uninstall it if it stops responding or crashes, the net result is that it’s going to kill your brand.


I think that anybody who is managing mobile apps such as, VP of Applications, a mobile product manager, mobile app owners and developers will get insight into the user’s perspective.


When you compare what Forrester will be sharing in terms of customer expectations, the performance gap and what businesses are actually providing in the context of the survey results you realize that businesses are simply not giving customers what they need in terms user experience.


You can register for HP Discover here.


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